If you have popular brand products, then here is a free opportunity to create a Facebook business page and sell that product. Whether it’s your local business or an international one, you can generate better sales. For example, the latest Facebook shop tool offers tremendous opportunities for small-scale businesses.
If you haven’t created a page for your business, check this tutorial on how to create a Facebook business page with detailed instructions?.
Step 1: Steps to Create Your Facebook Page
- Go to https://www.facebook.com/business/pages/set-up and click on create button.
- On the next screen, Fill in all required Page information like write your desired page name, choose your business type category, write about your business that is a description, and click on create Page.
- The screen will prompt you message your page was created. Now you can add images and more details to your Page.
- After filling in all page information, it will ask you to save the page. Click on the Save button. Now your page is ready to create or publish your business content.
- Next, you can add your business logo as a Facebook cover page image by clicking edit button.
- Now click on the add a button option to provide them your business visiting options for your customers. Here I chose the contact us button to do business through my “howtoyoublog.com” website. When the customer clicks on my contact us button, he will direct to my howtoyoublog.com website to purchase products.
- Finally, click on the publishing tools option that exists left side of your Page, where you can create, schedule, and publish posts. And video uploading option including your creator studio.
Creating a business page was completed, now your aim is to optimize the Facebook business page.
Step 2: Optimize Your Facebook Business Page
Here are the decent tips you can implement today to optimize your Facebook business page so that you can increase your chances of being found on millions of other pages by new visitors who can become customers.
Tip 1: Add the right profile picture that reflects your business brand as your Facebook cover image.
Tip 2: Use your cover photo to make visitors good impressed because it is the largest image of your page. So that cover photo should be 312 pixels at 820 pixels size. Otherwise, use a video if it can attract your attention to make your visitors faster and more engaging.
Tip 3: Write a simple and concise short description for your page in the Information section of your page. It will describe, who you are and what you are business in 255 characters. Because Facebook appears in the search results.
Tip 4: Create a long description of your page, also in the Information section under the article title. Because you can include additional information, such as multimedia links, and repeat your address and phone number. This section is limited to ten thousand characters, which is huge and gives you plenty of space to store all kinds of information there.
Tip 5: Write a description of your cover photo which has been overlooked or forgotten by most companies. But another opportunity to add multiple copies and keywords that are more relevant to your business. You can add a link to your description or you can also tag what you want and when you upload a new cover photo. You can add your position if you wish, which will create a post in your Newsfeed that will show you the network and description.
Tip 6: Your Facebook page is a great opportunity to promote your website. And you can add a link to your website directly from your Facebook page. Go to the Information section, in the Additional Contact Details section, enter your website domain and click Save. Now Your website is here and if you click any customer on it it will take you to your website.
Tip 7: Choose the right business category when creating a business page. Make sure you’ve chosen the right business category which most relevant to your business.
Tip 8: Create a customer URL or Vanity URL when you first create a business page. Facebook will automatically generate a URL to that page with random numbers. Click Create a link to the username of the page under the profile picture and create the desired URL. At least, you should have 25 likes before doing it because you can only do it once.
Tip 9: Add a call-to-action button to your page. This is your chance to convert your visitors into leads. You can add your phone number right here by selecting the Get input button. You can get calls directly from your Facebook page.
Tip 10: If you are a local company, add the tabs of the page to promote your products or services.
Tip 11: Add important posts you want to give your visitors the best impression for the first time. The most important posts of your feed and block them at the top of your page.
Tip 12: Start publishing videos, according to a study by Cisco, a global leader in IT and network videos, which accounts for 80% of global Internet traffic.
Tip 13: flagship video playlists which you may want to be part of the flagship videos. Because creating playlists for your videos gives you another chance to add more content through the titles of the descriptions.
Tip 14: Everyone selects information based on reviews, checks your reputation online before making a decision to do business with you, it is important to build credibility, and collect positive reviews online. You have to pay particular attention to user engagement and coverage.
Tip 15: If you want more visitors and more customers on your Facebook business page. Create stunning qualified posts that hold customers on your page tightly.
Conclusion
From this stuff, you could be understood well on setting up a Facebook business page and its optimizing tips to improve your business.
Comment below if know other tips to promote your business page or share this if it helps others.
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